Guidelines to Case Analysis
A case analysis will be due during the course to assist in developing students’ analytical skills in international strategy formulation. Students are required to provide a brief case analysis including a review of the current situation, problems/issues, strategy formulation and recommendation.
Length: 6 pages of text (plus up to 3 ‘unique’ appendices)
Number all pages starting from Managerial Summary (not part of 6 pgs).
Font Size: 12 point font, 2.5cm margins
Spacing: single (w/subheadings/sections, bullet points)
Case Analysis: Harley-Davidson India (A), Harvard Business School (Link to the case: https://cb.hbsp.harvard.edu/cbmp/pl/77459999/77460213/a318c085ecb450bb5ef6e0cda0df1cad)
Use case material only (no outside information is expected nor desired) to address two main areas in your analysis:
The changes recently made by Harley-Davidson question the viability of the company’s original plan for India. Students need to evaluate performance of current entry plan in India and identify what issues impact on future viability. This involves a detailed Situational Analyses.
Three options present themselves to Harley-Davidson India. Students are expected to analyse these three options, including criteria used and analysis of each option, and to make a recommendation for future growth in India.