Research Concept and Publication Summaries

Notes for B2010 Make-up Class
January 26, 2018

Proposed research methodology

Your methodology should be driven by the research question you intend to answer (and an ambiguous question may lead to ambiguous methodology) – What do you intend to do?
Does your question meet the criteria for a well-defined business problem? Is it important, narrow-audience-based, and evidence-based?
What will the scope of your research be? What will and won’t you cover?
Are there any assumptions you are making in your research (e.g., “foreign nationals” are “international students”)?
Other considerations: timeline, resources, limitations, data analysis, etc.
Elements of research methodology
How will you collect data (questionnaire vs. interviews; F2F vs. telephone vs. mail vs. online surveys; structured vs. unstructured interviews)? Why? N.B.: Using more than one instrument does not necessarily lead to better research
What kinds of questions will you ask (closed vs. open questions)? Why?
What will be an acceptable response rate? Why?
What kind of sample will you use (convenience vs. judgment vs. random)? Why?
Resource: Chapter 10

Publication summaries

Concise summaries of each article you have read (one from a reputable professional source and one from a scholarly source)
Summaries should not contain your opinion, observations, or inferences – simply 1) the main argument and the major evidences use to make that argument, or 2) the question studied and methodology used (if involving primary research). In either case, note any conclusions or recommendations drawn from the study.
Article selection is important – you should try to choose publications that explain current information about your topic, demonstrate why your proposed topic is important, and/or validate the methodology you are using.
N.B.: For your research proposal assignment, you will have to include a literature review (not article summaries).

Use of paragraphs

A number of sentences that relate to on topic – typically 3-5 sentences in total
Main topic/idea reflected in the topic sentence (usually at the beginning or end)
Remaining sentences support or explain the main topic (e.g., facts, details, examples, statistics, etc.)
The order of sentences/information – chronological, list, etc. – must facilitate understanding
Sentences within a paragraph, and paragraphs themselves, should be linked with transition words to build coherence
Use of well-written paragraphs essential to organize your ideas and improve reader understanding

In-text citations (APA)

Necessary when referring to ideas of someone other than your own within the body of your paper.
Author name and source are noted, e.g., Early onset results in a more persistent and severe course (Kessler, 2003).
When introducing idea with a sentence that includes author name, simply follow name with date of publication in parentheses, e.g., Kessler (2003) found that early onset results in a more persistent and severe course.
When reproducing a direct quote, include the specific page number(s), e.g., “Early onset results in a more persistent and severe course” (Kessler, 2003, p. 224).

Reference list (APA)

Journal article: Author, A. A., & Author, B. B. (Year). Title of article. Title of Journal, volume number(issue number), pages.
Journal article example: Kozma, A., & Stones, M. J. (1983). Re-validation of the Memorial University of Newfoundland scale of happiness. Canadian Journal on Aging, 2(1), 27-29.
Magazine article: Author, A. A. (Year, Month day). Title of article. Title of Magazine. Retrieved from http://magazine homepage address
Magazine article example: Capps, R. (2012, October 19). Why things fail: From tires to helicopter blades, everything breaks eventually. Wired. Retrieved from

Criteria for well-defined business problems

Problem is real, important, narrow, and challenging
Audience for the report is real, interested in report, and able to implement recommended action
Data, evidence, and facts sufficiently document the severity of the problem, prove that the recommendation will solve the problem, are available, and are understandable

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